About UsZsa Zsa's Hat Salon was opened by Mo Fraser in November of 2005 and, since then, the store has enjoyed its status as Calgary's premier hat salon. Originally named Cha Cha's House of Hats, it was located in the historic Devenish Building in uptown Calgary. On the store's first anniversary, Mo rechristened it as Zsa Zsa's Hat Salon and created a bold, dynamic new logo for the store. In its first few years, the Salon developed a strong and committed client base. The daring Salon created a strong buzz in Calgary, rapidly becoming a popular destination point for Calgary's fashionistas.

Current Operations

• Three or four day sales held at spacious and centrally located hotel venue
• Short term appearances at other retail stores
• Private parties in clients' homes.
• Participation at select markets such as the "Women's Show" and the "Spruce Meadow's International Market".
• Festival venues such as the International Blues Festival
• Client appointments while in Calgary

Unique Shopping Experience

Regardless of the particular venue, clients are always warmly welcomed and encouraged to try on as many different styles and colours of hats as they desire, this builds familiarity with different styles, confidence in wearing hats, and an understanding of how to best wear hats and the styles that are most becoming for the client.

Clients are allowed to take their time and enjoy the experience of the hats before making final selections. The atmosphere is relaxed and without pressure. Clients receive Mo's exclusive attention during the course of their visit. Considering a client's head size, facial shape, overall body stature and proportions, Mo suggests best styles and colours and gives special tips on the wearing, caring, and storing of hats. Clients are welcome to bring clothes and coats with them and Mo will help "style them up" with the right, and often unexpected, hats and scarves to create dynamite and unique signature looks. Zsa Zsa's Hat Salon is often visited by groups of friends and the shared shopping experience creates a memorable experience, full of laughter, fashion, and intimacy.

Media

Since its opening, Zsa Zsa's Hat Salon has received extensive media attention, appearing frequently in local and national fashion magazines, on life-style television programs, and in prominent fashion shows.

The Calgary Herald has frequently featured Zsa Zsa's Hat Salon. The Salon has also received prominent coverage in Canada's National Newspaper, the "Globe and Mail". National and local magazines, such as "Flare"," Avenue", "Opulence"," Fashion", and "Swerve" have showcased Zsa Zsa's Hat Salon. City T.V.'s "Breakfast Show" has given it repeated coverage and "Your City" provided prime coverage.

Inventory

The Salon carries a wide selection of designer millinery from around the world, including the best known and celebrated international labels from Canada, the United States, Britain, and continental Europe. Styles range from funky caps, easy-to-wear fedoras andromantic cloches, to elegant and dramatic creations for weddings, the Ascot, and Kentucky Derby.

Meet Zsa Zsa

Zsa Zsa's Hat Salon is Mo Fraser's first venture into the world of fashion and retail. Following her previous work in the fields of psychology and fund development, Zsa Zsa's is an exciting and refreshing change.

Mo has had a lifelong interest in aesthetics and the arts. She views hats as representing the marriage of fashion, creativity, and art. Achieving the perfect balance and proportion between crown and brim and enhancing that with the right colours, materials, and details takes an artist's touch and eye. There is also the intangible element of style which must be expressed by the structural qualities of a hat. The majority of hat designers come from artistic backgrounds: painting, sculpture, costume design, acting, and fashion design.
There is something about a hat that expresses the quality of a free-spirit and nonconformity. Hats celebrate us as individuals and our unique personalities, in that way serving to empower and liberate us.

Hats have an inherent dramatic quality. Women have a wonderful time trying on different styles because of a hat's ability to express different aspects of our personality, be it adventurous, fun, elegant, dashing, rakish, funky, sophisticated, soft and feminine, romantic or seductive.