| About UsZsa Zsa's Hat Salon is one of Calgary's most celebrated boutiques. Previously located in the Devenish Building in uptown Calgary, Zsa Zsa's has relocated to quarters in the centrally located West Hillhurst residence of its owner, Mo Fraser (aka Zsa Zsa).
Concierge Style Shopping
The move from the Devenish to Zsa Zsa's residence has enhanced the warm, personal atmosphere for which the Salon is known and reinforced its reputation as one of Calgary's most unique and exclusive boutiques. Upon entering the beautiful and welcoming environment of Zsa Zsa's Hat Salon, clients are warmly greeted, offered refreshments, and provided an orientation to the layout and inventory of the Salon. Mo encourages clients to try on as many different styles and colours as they desire, this builds familiarity with different styles, confidence in wearing hats, an understanding of how to best wear hats and the styles that work best for the client.
Clients are allowed to take their time to enjoy the experience of both the hats and the Salon before making final selections. The atmosphere is relaxed and without pressure. Clients receive Mo's exclusive attention during the course of their visit. Considering a client's head size, facial shape, overall body stature and proportions, Mo suggests best styles and colours and gives special tips on the wearing, caring, and storing of hats. Clients are welcome to bring clothes and coats with them and Mo will help "style them up" with the right, and often unexpected, hats and scarves to create dynamite and unique signature looks. Zsa Zsa's Hat Salon is often visited by small groups of friends (from 2 to 10) and the shared shopping experience creates a memorable experience, full of laughter, fashion, and intimacy.
History
Mo opened Zsa Zsa's Hat Salon in November 2005, under the name of Cha Cha's House of Hats. On the store's first anniversary, she rechristened it as Zsa Zsa's Hat Salon and created a bold, dynamic new logo for the store. In its first few years, the Salon developed strong and committed client base. The daring Salon created a strong buzz in Calgary, rapidly becoming a popular destination point for Calgary's fashionistas.
Media
Since its opening, Zsa Zsa's Hat Salon has received extensive media attention, appearing frequently in local and national fashion magazines, on life-style television programs, and in prominent fashion shows.
The Calgary Herald has frequently featured Zsa Zsa's Hat Salon. The Salon has also received prominent coverage in Canada's National Newspaper, the "Globe and Mail". National and local magazines, such as "Flare"," Avenue", "Opulence"," Fashion", and "Swerve" have showcased Zsa Zsa's Hat Salon. City T.V.'s "Breakfast Show" has given it repeated coverage and "Your City" provided prime coverage.
Inventory
The Salon carries a wide selection of designer millinery from around the world, including the best known and celebrated international labels from Canada, the United States, Britain, and continental Europe. Styles range from funky caps, easy-to-wear fedoras, romantic cloches, to elegant and dramatic creations for weddings, the Ascot, and Kentucky Derby.
Meet Zsa Zsa
Zsa Zsa's Hat Salon is Mo Fraser's first venture into the world of fashion and retail. Following her previous work in the fields of psychology and fund development, Zsa Zsa's is an exciting and refreshing change.
Mo has had a lifelong interest in aesthetics and the arts. She views hats as representing the marriage of fashion, creativity, and art. Achieving the perfect balance and proportion between crown and brim and enhancing that with the right colours, materials, and details takes an artist's touch and eye. There is also the intangible element of style which must be expressed by the structural qualities of a hat. The majority of hat designers come from artistic backgrounds: painting, sculpture, costume design, acting, and fashion design.
There is something about a hat that expresses the quality of a free-spirit and nonconformity. Hats celebrate us as individuals and our unique personalities. In that way they are empowering and liberating.
Hats have an inherent dramatic quality. Women have a wonderful time trying on hats because different hats express different aspects of their personality, be it adventurous, fun, elegant, dashing, rakish, funky, sophisticated, soft and feminine, romantic or seductive.
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